As a blogger, there isn’t a higher feeling than when your submit will get tons of constructive traction.
Seeing your content material rank highly on Google for key phrases with respectable search volumes is certainly an enormous confidence booster.
But what do you do with these posts as soon as they are on the market?
Clearly, you want to hold that good traction going.
That stated, you don’t want to depart your high-performing posts to rot, particularly if they are time-sensitive. Take note, if Google ranked your content material extremely on the search engine outcomes pages, it means the all-powerful bots see you as a reputable source of data on a certain search question.
Google does not do that flippantly.
In the case you get some search engine love on certainly one of your posts, you need to maximize that worth. Listed here are a couple of straightforward ways to do this.
Hold the Submit Updated with Recent Keywords
Key phrase demand modifications on a day by day foundation. Moreover, when you have been concentrating on phrases associated to an occasion or anything that may someday be deemed “old news,” the search volume will inevitably go down.
Your main objective with a well-liked blog publish is to hold it relevant.
For starters, look into the trending key phrases related to your submit. Likelihood is, they in all probability shifted just a little bit since you first wrote the submit. For instance, say you wrote a weblog submit on music festivals and it’s killing it on the Google search outcomes for the keyword fashionable music festivals.
Using a free device like Ubersuggest, you possibly can shortly see comparable keywords which might be trending up.
From this graph, you will notice that terms like pop music festivals 2019, well-liked music festivals 2019, and most popular music festivals are trending upwards. With this in thoughts, updating your publish with these keywords/phrases is a good way to help it stay related – both to readers and the various search engines.
Now, inspiration to replace your weblog posts can come from extra than simply key phrase research. In case you run a enterprise weblog, customer critiques is usually a gold mine for this. The secret’s to look for the large patterns that shed mild on what individuals need to see. Then, you’ll be able to update your submit(s) accordingly.
As an example, check out these Trustpilot evaluations.
There are several factors of suggestions addressing the difficulty of combatting pretend or fraudulent evaluations. Within the image above, the highlighted textual content talks about how the program will fare in the future, as some web sites pay for pretend critiques. Being as how Trustpilot has blogged about this matter, they might naturally replace their submit to talk about new measures of combatting pretend or fraudulent evaluations.
As a bonus, there are plenty of trending keywords that could possibly be used on this matter.
Key phrase analysis is a process that never ends. If you would like to retain the distinguished rankings of your top-performing blog posts, you need to keep on the ball to pinpoint tendencies and opportunities.
Repurpose Them into New Content material Formats
The success of a weblog publish doesn’t have to be contained in your blog section. Posts which are getting tons of traction could be repurposed to capitalize on the momentum, in addition to diversify your bank of content. Many companies like to flip their widespread weblog posts into infographics or slide shares to make them extra visually appealing.
Remember, the internet is turning into very video centric. According to a research from HubSpot, more than 50% of shoppers want to see extra video content material from a brand or enterprise they help.
For instance, let’s say you wrote a weblog publish on “how to increase e-commerce sales.” Thanks to your skilled perception and killer writing expertise, the submit is getting plenty of constructive traction and is making waves in Google searches. Repurposing this content into a video is a incredible approach to achieve extra visibility. Fun reality: “How to” searches on YouTube are growing by 70% yr over yr!
Now, if you would like to repurpose weblog posts into movies, the secret’s to streamline your major points. In a video, you’ll be able to’t all the time body the context and examples in the identical approach you’d in a weblog submit. Make your factors concise and add textual content when wanted. Right here is a superb example from Ignite Visibility:
This video hits the nail on the top. It takes a handful of points that might be found in a blog submit and presents them completely in video format. The host explains the problem, supplies relevant knowledge, and conveys the information shortly and clearly. Moreover, all the main points are spelled out on the display.
Aside from video, there are many strategies for effectively repurposing your profitable blog posts. For those who don’t have the assets for a flowery video, you’ll be able to speak about your main points in a podcast episode. We are lucky to reside in a time when creating and producing a podcast is simpler than ever!
Depending on the topic, you may have the opportunity to broaden upon it by turning it into an eBook or a whitepaper. Or, as an alternative of repurposing, you possibly can all the time add an element two or a spin-off weblog publish.
The excellent news about repurposing blog posts is you’re solely restricted by your personal creativity!
Give Them Extra LINK JUICE
In the eyes of the various search engines, one of many oldest tell-tale indicators of “good content” is that other web sites are linking to it. The more inbound links a bit of content gets, the extra “link juice” it accumulates.
To start with, what the heck is “link juice?”
In a nutshell, hyperlink juice is the authority or value that one link passes to the web page it connects to.
There are two overarching ways to capitalize on your in style blog posts with hyperlink juice: internally and externally.
Inner linking is the straightforward part. This is the way you join the pages inside your personal website. The best way you interlink your content material helps the various search engines decipher what your website is all about and the worth it supplies. When you’ve got a well-liked blog publish on your website, do your greatest to get that page linked all through the remainder of your content.
Have in mind, the secret is relevancy – both for inner and exterior linking. For example, in the event you run a journey blog and have an uber-popular submit about quiet bars in San Francisco, together with inner hyperlinks to other posts you might have written about outside points of interest in Europe or Asia may be a stretch.
Now let’s speak exterior linking; aka the large, timeless problem of getting link juice.
When you will have a well-liked blog submit, top-of-the-line ways to maintain the momentum going is to get relevant, high-value backlinks. There are various ways to do that. For one (whereas the tactic has undoubtedly seen some evolution) visitor posting has been a tried-and-true technique of gaining high-value backlinks.
Getting featured on related websites is actually simpler than you may assume. There are a couple key locations to start. The normal (and extra labor intensive) technique is to send chilly emails to web site editors. Now, as a basic courtesy once you reach out, you need to make it clear that you simply truly learn the content on their web site. Don’t start your e-mail with the line: “I stumbled across your website and….” Critically, web site house owners hate this!
Right here is an effective instance of a concise pitch that will get the purpose across completely.
Relying on your area of interest, Facebook Groups is usually a gold mine for visitor posting. Going again to the journey blog instance, there isn’t a shortage of alternatives here.
In many of these teams, you possibly can submit a message asking if anybody can be all in favour of accepting a visitor publish.
Most of the time, you’ll get some good bites! This tactic definitely extends past journey web sites.
If you seek for sites to get backlinks, you want to make sure the hyperlinks are do-follow. If they’re no-follow, this means there isn’t any link juice being handed. Do yourself a favor and download the free NoFollow extension. It will show you which of them hyperlinks are no-followed by putting a dotted rectangle around the anchor text.
In the means of surveying the online for good exterior links, there are two major elements that come into play:
1. Authority of the web site
An internet site’s authority indicates how reliable it’s seen in the eyes of the various search engines. Authoritativeness is usually ranked on a scale from 1-100 – with 100 being the very best. There are a handful of tools you need to use to find this quantity. Small search engine marketing Tools is easy-to-use and free!
2. Business relevance
This ought to be kind of widespread sense. For example, in the event you run a trend weblog, getting an inbound hyperlink to one in every of your widespread posts from the website of a automotive muffler shop isn’t going to do a lot – regardless of its authority.
Lastly, whether it’s inner or external linking, you need to watch out to use the right anchor text. That is the textual content during which the hyperlink shall be hooked up to. Hold it brief (not more than three to 5 phrases), pure, and ensure it provides worth for the reader.
For example, in case you are making an attempt to embrace a link to your well-liked submit about starting a podcast, some good, relevant anchor texts can be: how to begin a podcast, ideas for podcasting, and so on.
Getting hyperlink juice is essential for maintaining your content’s reputation. Furthermore, it’s a recreation of quality, not quantity. Take your time here and be picky!
Knocking it out of the park with a stellar blog publish is superior. Nevertheless, it’s not the top of the battle. When Google sees your weblog publish as a great supply of data, you need to maintain this going as much as you probably can.
There are virtually countless ways you are able to do this. Hopefully, this publish has given you a good suggestion of where to start!
This submit was written by Kevin Svec. Kevin is the Chief Content material Strategist at E2M Solutions Inc. He’s extremely skilled in planning, creating, and distributing blog posts, eBooks, whitepapers, and some other type of instructional content material. Kevin can also be a seasoned copywriter, with plenty of expertise writing website copy and ad content material. When he isn’t mountaineering or having fun with certainly one of Southern California’s beautiful seashores, Kevin is writing for Impulsive Wanderlust, a travel + leisure website he created. Join with him on LinkedIn!